Hill’s

Concept design for a proposal and pitch. An illustrative new brand expression to support the company’s ambition – evolve with changing consumer’s needs and broadening the perception of Hill’s beyond pet nutrition.

The visual identity was centered around the idea of ‘Family’. Our pets are part of our families and we welcome Hill’s into it as well – they offer our four-legged family members with uncompromising nutrition, health, happiness and wellness.

Designed at Superunion.